Volkswagen
Branding elements in the Volkswagen ads are the frame, the band of white space at the bottom or top of the photo, the layout of the copy within that white space, the font and for the most part the photography. Often Volkswagen ads use photography that is heavy on the tone but light on the color range. I suppose what's colorful is culturally relative. Note the large western text next to the logos on the Japanese ads. For me they are too large, they make me think of American tourists yelling in English to a foreigner thinking that talking louder will make their English more understandable.
Germany
Stern
February 2005
AD COPY:
Für alle, die etwas mehr Platz brauchen. Der neue Golf Plus.
Japan
EAT
July 2001
AD COPY:
Volkswagen New Beetle
Spain
GQ
June 2002
AD COPY:
"Si yo he podido, tü también puedes".
Japan
Le Volant
August 2002
AD COPY:
Volkswagen Polo
Spain
GEO
December 2002
AD COPY:
NUEVO PHAETON. ¿ES SOLO UN AUTOMOVIL?
U.S.
Esquire
July 2002
AD COPY:
After years of research Volkswagen confirm that after V comes W. New Passat W8.
Italy
L'espresso
January 2003
AD COPY:
Touareg