Swiss
The Swiss ad campaign even uses photography from the same photo shoot let alone the same templated layout. It's a beautiful ad campaign. Great iconic photography that crosses cultural boundries is flexible to use with targeted ads in different languages. Talk about Swiss efficiency. I also like the smart use of the Swiss flag elements with Swiss branding.
The second ad campaign brands Swiss as Switzerland. I've seen it in English and French. I only have the German ad here. I will look for the other versions to put up. Notice the use of the same font, the logo and tagline design along with a photograph that is iconic and flexible (e.g., no people).
France
Le Figaro
July 2002
AD COPY:
Confort, service, bienveillance. Telle ext notre devise.
Japan
Esquire
July 2002
AD COPY:
One of the world's youngest fleets. And getting younger.
UK
The Economist
July 2002
AD COPY:
Comfort, care, dedication. We've put it all in our airline.
U.S.
Fortune
15 July 2002
AD COPY:
A new airline. With years of experience.
Germany
Der Spiegel
1 June 2003
AD COPY:
Wir Schweizer haben die Kochkunst auf 3000 Meter gebracht. Und jetzt noch höher.
Translation:
We Swiss brought the art of cooking to the height of 3000 Meters. And now we're bringing it higher.
I've seen US and French versions of this same ad.
I will upload these images if and when I find them.