Pirelli
Besides the background color, size of the pirelli logo and the white band at the bottom of the page for the Japanese ads, these are basically the same ad across international markets. I love this campaign. The image is so universally acceptable and so eye stopping that it's successful without words. The headline supports the image's message. Note the cross promotion of car brands Lamborgini, Subaru, and Alpha Romeo in the ring on the fist's "ring tire".
Japan
Esquire
July 2002
AD COPY:
Translation needed. I figure it says the equivalent of POWER IN SAFE HANDS.
Note the clever co-branding with Alpha Romeo.
France
GEO
June 2002
AD COPY:
LA PUISSANCE EN TOUTE SECURITE. (POWER IN SAFE HANDS.)
Note the clever co-branding with Lamborghini.
Japan
Le Volant
August 2002
AD COPY:
Translation needed.
Note the clever co-branding with Subaru.
UK
Esquire
July 2002
AD COPY:
POWER IN SAFE HANDS.
Note the clever co-branding with Lamborghini.