Mercedes Benz
Mercedes Benz has the sexiest photos of all the car ads. The ad agency / branding manager must like weather and showing the cars shiney and reflective after a rain. Each ad uses the same font, large bold swaths of color, be it the bold photograph or speed lines, balanced by a large white area for copy and logo placement. This is a successful mix of strong, consistent branding with culturally targeted messages for individual international markets.
France
LIRE
January 2005
AD COPY:
L'art de la séduction.
Nouveau Coupé 4 portes CLS.
U.S.
Fast Company
February 2005
AD COPY:
Security. Unlike any other. Mercedes–Benz M–Class
Spain
GQ
June 2002
AD COPY:
Nueva Clase CLK. Algunas decisiones no deberîan tomarse con la cabeza.
Germany
Stern
February 2005
AD COPY:
Wirtschaftlich vorankommen. Serienmäßig im Sprinter.
Der Sprinter mit einzigartiger Mercedes-Benz Technologie.
CDI: Common Rail Direct Injection.
Germany
Der Spiegel
March 2003
AD COPY:
Klatschmohn
Ein neues Bild vom Diesel. Die CDI-Motoren in der C-Klasse. Auch als C30 CDI AMG.