Jaguar
Jaguar uses photographs from the same photo session let alone the same campaign across international markets. The different ads keep the same layout and font and photography styles. This is an amazing mix of strong, consistent company and product branding with culturally targeted messages for individual international markets. Note the white car for the Japanese market.
UK
GQ
July 2002
AD COPY:
The new S-TYPE R. As it's most commonly seen.
Japan
Le Volant
August 2002
AD COPY:
The empowered style | New Jaguar S-Type
Germany
Der Spiegel
July 2002
AD COPY:
Sie werden ihn in Zukunft häfiger sehen.
Aber nie lange genug. DER NEUE S-TYPE R
U.S.
Fortune
July 2002
AD COPY:
PITY IT CAN'T HELP YOU CORNER THE MARKET
AS WELL AS IT CORNERS EVERYTHING ELSE.
THE NEW S-TYPE R
Germany
Focus
July 2002
AD COPY:
Six machine | Jaguar X-TYPE V6