BMW
BMW ads maintain strong brand consistency across different languages and cultures. International markets use the same headline & body copy font face, short single line headline, use of stylized photography, logo and model name treatment. This is a great mix of strong, consistent global branding with culturally targeted messages for individual countries/markets.
France
Le Figaro
October 2007
AD COPY:
Désormais, le feu rouge passe au vert.
Auto Start Stop pour des économies d'énergie à bas régime. BMW EfficientDynamics. Un plaisir toujours plus responsable.
UK
Economist
15 October 2007
AD COPY:
Tree–huggers can now get to their trees a lot quicker. EfficientDynamics Valvetronic Engine
U.S.
Fortune
February 2005
AD COPY:
Street legal. Pretty much.
Germany
Der Spiegel
Feb 2005
AD COPY:
Schön, dass Deutschland so viele kometente Entscheider hat.
Japan
LE VOLANT
August 2002
AD COPY:
BMW Assist - a different product than a car, hence no car in the ad, but the view from w/i a car.