Audi
At first glance, these Audi ads look different, but there is a consistency in each of them. They all use bold, unusual, highly stylized photography. The line in the Italian ad captures all the ads: "Out of the ordinary." This is Audi's branding. The clean photography, consistent use of the same font face, ad layout of the logo, headline and support information is the same and help supports the brand. Though the Audi ads are not as memorable as others are, I do instantly recognize each as an Audi ad.
Germany
Focus
July 2002
AD COPY:
Vorsprung durch Technik www.audi.de
FSI Motoren sind dafzuur gemacht, dauerhaft Höchstleistung zu bringen. Wen es darauf ankommt.
Der neue Audi A4 2.o FSI mit 110 kW (150 PS).
France
Le Figaro
January 2005
AD COPY:
La mémoire est sélective.
Nouvelle Audi A4 Avant. Chaque détail compte.
Italy
Focus
July 2002
AD COPY:
Il massimo della potenza con il minimo del consumo. Audi A2 1.6 con sistema di iniezione diretta FSI.
Out of the ordinary.
Japan
Nava
August 2002
AD COPY:
The Audi S model line-up.
Note the clever co-branding with Lamborghini.
UK
GQ
July 2002
AD COPY:
PART NO. 058 109 601C. [ENGINE VALVE]
Germany
GQ
June 2002
AD COPY:
Wind von Westen, Osten, Suden...oder fom Ventilator? Mehr von der Welt. Daus Audi A4 Cabriolet.
This a two one even page ad. —Open to the ad on the left, flip to the next set of pages and you see the ad continue on the right.
France
Le Figaro
June 2002
AD COPY:
Il parait qu´aujourd´hui le soleil se lève à 6h15 et se couche à 21h30.
Nouvelle Audi A4 Cabriolet. L'homme n´est pas fait pour vivre en captivite.
This a two one even page ad. —Open to the ad on the left, flip to the next set of pages and you see the ad continue on the right.