Allianz

You can recognize an Allianz ad across different languages and cultures by their strong consistent brand control. The same font, use of a full-page photograph, photography style, bold blue sections w/ reversed text and logo run throughout the ads in each market. The French and American ads look like they are even created from the same template resized to the different magazine page sizes. My scan of the French ad cut off the beginning of the headline.

MSN Advert US

France
Le Figaro
January 2002

AD COPY:
La performance. Couverte par Allianz Group.
Où que vous soyez. Quoi que vous fassiez. Une société d'Allianz Group est toujours à vos côtés.

Big Image

U.S.
Business Week
24 June 2002

AD COPY:
Life. Covered by Allianz Group
Wherever you are, whenever you need us,
the Allianz Group is always there for you.

MSN Advert Japan

Germany
Der Spiegel
31 January 2003

AD COPY:
Er vertraut seinem Sohn sein Lebenswerk an, weil
er weiss, dass ihm die Firma genauso viel bedeutet.
Translation:
He trusts his one with his life's work because
he knows the company is just as imporant to him.

Big Image

Germany
Der Spiegel
01 July 2002

AD COPY:
Ich will genau den Schutz, den wir zu Hause brauchen.
Translation:
I want the exact coverage that we need at home.