Adobe
There is a brand consistency across different languages and cultures. The layout, font, and use of bold unexpected, engaging photography are consistent. Even the waved bottom border of the photographs are used across int'l markets. The photos and taglines are different for the different cultures they advertise to, but both tie into the Adobe brand.
U.S.
ONE
Design Matters
January 2002
AD COPY:
www.splatterpunk.com
Adobe GoLive.
Plays well on the web. Plays well with others.
Germany
Focus
July 2002
AD COPY:
Glauben Sie wirklich, dass ich diesen Umschlag öffne, lese, unterschreibe, zurzuuckstecke, einen Empfanger hinzufuge, vom Scheibtisch aufstehe un das Alles in ein Postfach lege???
Translation:
Do you really believe that I'd open this, read, sign, reseal it, add a recipient, get up from my desk and place it in the mail?
Adobe Acrobat 5.0 — ideal für den Online-Austausch von Dokumenten.
Translation:
ideal for the online exchange of documents